Our Journey
Love All Tennis (TM) is a women-owned and designed American tennis clothing and accessories company focused on vintage inspired tennis designs.
Harvard Business School graduate and tennis enthusiast Kate Davis founded Love All Tennis (TM) in 2021 after seeing the need for high quality apparel inspired by the aesthetics of vintage sportswear. She has created a unique interpretation of traditional women's essential tennis items, with a mix of vintage touches and unique fabric combinations.
In 2024, HBS classmate, tennis partner and friend Reena Russell Nasr joined to lead the advisory board.
Retro Chic Meets Modern Performance
Why we love Love all Tennis
Throughout our professional and personal journeys, we realized the need for tennis clothing that not only performs well on the court but also looks chic and feels comfortable all day long.
Tennis uses the language of life. Advantage, service, fault, break, love, the basic elements of tennis are those of everyday existence...
— Andre Agassi
Our History
1980s
Kate's Retro Tennis Style
Kate's Tennis Clinic Style from Seal Harbor Maine sets the tone for a love of red trim and vintage white looks.
2001
HBS
A new student at HBS, Kate quickly realized her entrepreneurial passions, and formed friendships with classmates who would ultimately join her board.
2007
The First Brand
Busy with three children under three, Kate launches her iconic letterpress stationery brand, Pickett's Press.
2010
The Next Generation
Kate imparts a love of tennis to her young children and god children.
2019
Brand Inspiration
Kate begins to collect vintage tennis dresses but did not like the feeling of the stiff, cotton material. She identified a gap in the market for retro inspired tennis attire using modern performance fabrics.
2021
Love All Tennis Launch
Kate launches Love All Tennis and trademarks the brand name and logo. She sells accessories and leisure clothing and begins designing for the launch of the apparel line.
2024
Apparel Line Launch
Kates brings Love All Tennis apparel to market, setting the bar for retro inspired stylish and practical tennis attire.
2024
Love All Tennis Advisory Board
Longtime friend, tennis partner and HBS Classmate, Reena Russell Nasr, also a successful entrepreneur and busy mom of two, forms an Advisory Board for Love All Tennis.
The Retro Classics
Our favorite Style Icons
